---
id: "t-2026-10-21-last-week-i-spent-two-days-in-brussels"
type: "thought"
title: "Last week I spent two days in Brussels with The Conference Board at Future"
date: "2026-10-21"
week: "2026-W43"
url: "https://nosov.ai/writing/last-week-i-spent-two-days-in-brussels/"
linkedin: "https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7518614900563193856"
author: "Ivan Nosov"
---

# Last week I spent two days in Brussels with The Conference Board at Future

Last week I spent two days in Brussels with The Conference Board at Future: People & AI 2026. Two formats, and the same thought kept coming back.

At the conference I joined the panel "AI Transformation: Strategy, Structure, and Workforce Sustainability", moderated by Peter Zemsky, with Karlijn van den Berg, and Adriano Bruno.

The day before, I gave a session to the CHRO Council.

Most AI conversations still start from the tool: which model, which licence, how many seats, who gets access. Fair questions, and they rarely move anything. What moves things is the work itself - how a task gets done today, who decides it can be done differently, and who owns the result once it is.

In The Conference Board's own survey, 32% of leaders say nobody clearly holds responsibility for AI in their company.

My answer is a split: the platform needs a clear owner, and the work stays with the function that does it. Finance redesigns finance work, Supply Chain its own, HR its own. AI is not a product.

Our Work is the product, and we need to learn how to do it in a new way.

Big thanks to for the invitation, and to Catalina Camargo and the team for two very well-run days.

Who moves AI forward in your company?