---
id: "lib-2026-10-29-everyone-s-building-now-thrive-market-s-ai"
type: "library"
title: "Everyone's Building Now: Thrive Market's AI Adoption Journey - Marya Caples, Michael Winslow"
lang: "EN"
org: "Thrive Market (IT Revolution ETLS)"
source_type: "Talk"
date: "2026-10-29"
week: "2026-W44"
url: "https://nosov.ai/library/lib-2026-10-29-everyone-s-building-now-thrive-market-s-ai/"
original_url: "https://www.youtube.com/watch?v=Z9gtGBH6b0o"
tags: ["enablement", "business transformation", "citizen builders", "rollout design"]
---

# Everyone's Building Now: Thrive Market's AI Adoption Journey - Marya Caples, Michael Winslow

## English summary

Rollout began with licences and no structure; food-safety manager replaced email+spreadsheet ingredient vetting with a portal; covers ownership/governance gap between building and operating. Speaker: Marya Caples, Michael Winslow (Thrive Market); yt-dlp manual captions.

Original: https://www.youtube.com/watch?v=Z9gtGBH6b0o